4 Quick Steps To Improve Your Online Marketing

You know the power of online marketing, but if you don’t have a plan in place then it can be difficult to know how to start and how to get your message out amidst the constant flow of information online.

The below 4 steps will help to get you started with an easy to implement online marketing plan in just a few hours each month.

1. Send an Email to Your List

Email marketing is one of most effective ways to market your business. Send an email update to your list on a consistent schedule and always include something valuable for your audience. Don’t just go for the hard sell.

Our top recommendations:

  • Send the email on a consistent schedule. If you’re just starting out, we recommend monthly emails to give you time to build your content.
  • Don’t include all the content in the email, link to your website to read the rest of the content, such as a blog post.
  • Personalise the email by including the recipients name. All of the major email providers allow you to do this (Mailchimp, Aweber, Drip, Get Response)
  • Experiment with different subject lines to improve your open rate

2. Write a Blog Post

Content is king and your website’s blog is the best place to produce this content.

A collection of useful articles on your blog is an asset to your business as it grows you website’s visibility in search engines, gives you a catalog of articles you can point your customers to when they are looking for more information about a topic, and the content positions you as an expert within your niche.

Our top recommendations:

3. Engage Within Social Media

Social media isn’t just about posting updates on what you’re eating or where you’re traveling, it’s about engagement.

Connect with your audience and grow a following by posting content that is useful to them. Show you care by asking questions, making connections and contributing to conversations.

Our top recommendations:

  • Post new updates at least a few times per week
  • Images perform much better than text so always include a photo with your post to increase engagement and reach
  • Use hashtags to improve your reach and target a specific audience
  • Use a social media management tool to schedule in your posts, such as the built-in Facebook post scheduler, CoSchedule, Hootsuite and Buffer.

4. Always Provide Value to Your Audience

When you are sharing content with your audience, always think of what they would want to read and what would provide them value.

Sure it’s great to talk about yourself and what’s going on in your business, but the best results come from useful, engaging and visual content that your audience is genuinely interested in.

When you’re not sure what to share, I suggest looking at others in your industry to see what is working for them. Check out your competitor’s posts on social networks – what are they posting? What posts are getting high levels of engagement?

This can be a great start to kick off your inspiration.

Your online marketing will get consistent growth from simply being consistent and spending a few hours each month on producing valuable content.

The above steps can help to get you on the right path to a simple online marketing plan that works.

What are you doing consistently to improve your online marketing? Is it working? Are you having trouble with getting started? Let me know in the comments!

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We write about ways to grow online with SEO, SSM, Ecommerce & WordPress.

7 Comments

  1. Josh Daley on August 1, 2017 at 10:32 pm

    Thank you, Simon. We’re putting this to work over at https://portray.al this month, thanks to WP Elevation & your excellent advice.

    • Simon Kelly (sk) on August 2, 2017 at 7:08 pm

      Nice one @joshdaley:disqus it’s looking good!

      • Josh Daley on November 28, 2018 at 5:02 pm

        Thanks, Simon. 🙂 I have a ways to go. Always move in spurts…

    • Guarlon Karim on November 26, 2018 at 12:03 am

      Hi Josh, just checked your web site I can see that you provide Branding & Identity, any great resources to learn how to do it so I can offer the service? Also do you provide UX services also? Thanks

      • Simon Kelly (sk) on November 26, 2018 at 8:25 am

        Hey Gualon! I don’t think Josh will see this here 😉 But you’re welcome to get in touch with Josh via his website.

      • Josh Daley on November 28, 2018 at 4:17 am

        Amazingly, I did see it… 🙂 Learning how to do branding took a lot of years — I did study multimedia art in college, and then I took a lot of little courses along the way, including some Lynda.com stuff, and then I locked into a lot of HubSpot’s offerings.

        A lot of it comes down to whether you have a good sense of style and what looks clean & relevant & competitive right now. This can change, so you have to stay updated on trends and keep looking at who is out there competing in your market.

        https://www.hubspot.com/resources/branding

      • Josh Daley on November 28, 2018 at 4:17 am

        We do provide some UX, although that’s usually just part of a WordPress site build and not UX only. It’s been a while since I only did UX, and that was for a phone app. 🙂

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