Rustica Sourdough

Artisan bakery and all round food and coffee gurus, Rustica Sourdough were in desperate need of a brand refresh to break into the phlegmatic industry that is Melbourne’s cafe culture.

Now, with a stunning new identity, online presence and interior, Rustica has evolved into not only an iconic ‘Fitzroyalty’ establishment on Brunswick St, Fitzroy, but has also developed into a premium bread and pastry retailer setting up it’s first Pop Up shop in the brand new Swan Street Chamber of Commerce.

Renegade Empire teamed up with owner Brenton Lang and street artist Makatron (Everfresh Crew) to achieve these amazing transformations.



rustica branding