Barclay On View

The Brief

Barclay On View is a motel located on View Street in the cultural arts district of Bendigo. We were approach by the new managers, Sarah and Dean, to help them refresh their marketing to improve the brand strength, redesign their website, increase direct online bookings and increase overall online bookings.

Our Approach

We worked closely with managers with Sarah and Dean to present the marketing material to suit the style of the motel and the customers they are looking to attract. Our work at the venue on a professional photoshoot made sure each room is represented on the website and the overall venue looks exceptional to potential visitors.

Our website strategy involved a complete re-design of the website to match the branding and we worked closely with Barclay On View to develop the content for each page, including a “What’s On” section which has helped to improve their websites visibility within search engines.

Each page of the website is focused on the primary goal of converting website visitors into hotel visitors and this is done via clear call to action buttons on the website, a simple to use navigation, a beautiful design (if we do say so ourselves!) and a mobile optimised website.

The Results

Since the launch of the new website, Barclay On View have seen an increase in direct online bookings of around 500%.

Not only is this a great improvement in overall occupancy, it means there are significant savings on commissions payable to online travel agencies, as a larger percentage of bookings are being made direct.

 

The Feedback

We are extremely happy with the finished website. Guests’ now have more confidence in our website, as it looks more professional and is much more informative.

The simplified booking process is also a major factor in maximising conversion, which was a huge consideration in the design process, driven by Renegade Empire.

I was extremely impressed with the level of research that was done in conjunction with the initial quote. It was very thorough and instilled a level of confidence from the start.

– Sarah Tumbers, Hotel Manager.

 

barclayonview.com

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